Blockchain ticketing service True Tickets has partnered with enterprise CRM system Tessitura which serves over 700 not-for-profit arts and cultural institutions worldwide. The aim is to assist organizations in Tessitura’s Network with their COVID-19 reopening plans through contactless ticketing.
True Tickets initially focused on preventing touting and other issues in the secondary markets for tickets. Through the platform, venues can track how digital tickets are transacted, eliminate fraud, and gain better visibility of who uses each ticket to manage patrons’ experience more effectively.
The partnership with Tessitura is a result of a two-year collaboration that started with one of Tessitura’s member venues to keep tickets out of the hands of brokers.
In a post-pandemic world with the need for socially distanced interactions, True Tickets contactless ticketing solution enables remotely issued tickets, minimizes interactions between staff and patrons, and opens a communication line with the ticket holders in case events need to be rescheduled.
Prior to the collaboration, Tessitura already had built-in mobile ticketing capabilities. “We recognized that True Tickets’ Blockchain capabilities enhance those capabilities and provide our member organizations with more options for exceptional customer service,” said Jack Rubin, CEO and Co-founder of Tessitura Network. By integrating with Tessitura’s existing platform, there’s no need to overhaul a venues’ ticketing system to take advantage of True Tickets’ blockchain.
The solution uses IBM Blockchain, which in turn is based on the enterprise blockchain Hyperledger Fabric.
Last year, True Tickets partnered with Shubert Ticketing to secure mobile tickets through blockchain to Broadway shows. A pilot was supposed to be launched earlier this year, but had to be postponed due to the COVID-19 pandemic.
The market for mobile tickets is also growing in sports. UEFA was planning to implement a blockchain-based mobile ticketing system to issue tickets at EURO 2020, which will most likely be carried over to EURO 2021. Dutch football has done some trials with blockchain-based tickets, and the UK’s Lancashire County Cricket Club was preparing to utilize blockchain ticketing for all 2020 home games following a successful trial in the 2019 season.
