Live event company Live Nation’s French subsidiary has partnered with digital ticketing service FanDragon Technologies to use TixTo.Me, a blockchain-based digital entertainment wallet. Live Nation is the owner of Ticketmaster, one of the largest ticketing companies in the world.
The ticketing industry has progressively shifted towards digital ticketing. Paper ticketing is inconvenient for consumers as it can easily get damaged or stolen. For the ticket issuers, a digital process is more efficient and less time consuming. However, going paperless has not addressed some other industry challenges, such as fraud and resales.
Blockchain-based ticketing initiatives enable event organizers to control resale purchase prices, track the ticket purchaser and the event attendee, and limit fraud. This can give the event far greater control over ticket scalping.
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