On 23 September 2020, Brazilian meatpacking firm JBS SA announced it will monitor its entire deforestation supply chain by 2025 through a blockchain-based platform, JBS Green Platform. JBS plans to further support the Amazon by contributing R$ 250 million (USD $44.7 million) in the first five years to finance sustainable development initiatives.
Brazil is criticized over its handling of the Amazon’s destruction. According to ScienceMag, deforestation in the Amazon has risen by 28% in comparison to the amount cut last year, with research showing the vast majority of deforestation is conducted illegally. Cattle ranching is by far the largest contributor. As the world’s largest meatpacker, JBS’ project is a huge step in the right direction. The overarching focus is on the sustainability of the value chain, forest conservation, communities’ socioeconomic development, and scientific and technological development. This is where the Green Platform comes in.
The JBS Green Platform uses blockchain technology to compare livestock suppliers’ transportation information. This data gets sent to others in the supply chain, not just direct suppliers but also their suppliers. This enables JBS SA to identify, monitor, and analyze all the participants in its supply chain.
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