The Hedera Council that governs the public DLT announced that Mondelēz is the latest company to become a member. Mondelēz owns many food brands, including Oreo, Cadbury, Ritz, and Toblerone. It partnered with SKUx to use digital payments as an alternative to coupons or vouchers. That kind of solution also enables new kinds of consumer engagement.
Mondelēz becomes the 31st member of the governing council, joining other household names such as IBM, Google, abrdn, Nomura, Standard Bank, DBS Bank, FIS (Worldpay) and Boeing.
Despite having technology and financial heavyweights on board, the biggest contributor to Hedera network activity has been another council member, Avery Dennison. The Hedera network underpins Atma.io, Avery Dennison’s digital product passport solution. According to its website, Atma manages more than 30 billion physical items. Apparel is a major specialty, with six out of 20 top brands using it.
The key point is that Avery is active in the consumer goods sector and so is Mondelēz.
It’s still very early days, but if Mondelēz rolled out SKUx across its brands, the numbers might be similar to Avery’s. For example, Cadbury sells more than 350 million bars of Dairy Milk every year, and that’s just a single product line.
“We are excited to continue our commitment to digital transformation exploring distributed ledger technologies alongside Hedera,” said Xiang Xu, Global COE Leader of Digital Strategy and BlockChain at Mondelēz International. “The potential to solve longstanding retail industry challenges for consumer-packaged goods companies and merchants is very compelling.”
Mondelēz is the second new governing council member this year after Hitachi joined last month.
