adidas Originals and Prada are collaborating on a non-fungible token (NFT) project, “adidas for Prada re-source”. Remember Beeple’s Everday collage or 5000 artworks that sold for $69 million at Christie’s? The adidas Prada project seems inspired by this and will feature 3,000 tiled photos taken by the community, with the final piece designed by Zach Lieberman.
Participants who contribute the anonymized photos will retain ownership of their individual pieces and be rewarded for taking part with NFTs. The combined artwork is to be auctioned on SuperRare, with most of the proceeds going to Slow Factory, an education non-profit that targets people who are marginalized.
This project is an extension of the existing collaboration between the two brands. Prada has a fabric made from recycled ocean plastic called Re-Nylon and earlier this month, they launched the adidas for Prada Re-Nylon collection featured in the image. For a relatively low cost, the two brands are substantially raising the profile of their collaboration.
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